The complexity of the way customers engage has transformed and expectations are shaped by Netflix, Facebook and Uber. How would your customer’s experience stack up against the digital elites? Customer interactions combined across channels provide a powerful narrative to have intelligent conversations by anticipating needs and reacting right first time. Business leaders are putting machine learning at the heart of delivering interactions considering situation, behaviour and intention.
Required audience experience: No specific knowledge required.
Objective of the talk: Presenting thought leadership and state-of-the-art regarding the role of data and analytics in optimising and improving customer experience. Specifically the talk will explore what is and the role of AI, Deep Learning and machine learning in delivering value from data.
Keywords: machine learning, AI, deep learning, customer experience, multi-channel, complex environments, business outcomes
You can view Yasmeen’s presentation below: